Earlier this month, we looked at the 4 things all good web designers know about white space. In my blog post, I discussed the message that white space can convey about brand positioning. Particularly, white space communicates an air of luxury and status. Viewers subconsciously reason that a web page, banner, or ad that isn’t overloaded with elements can afford not to overload those designs for two reasons:
- Ad space is expensive so only luxury brands can afford to include plenty of white space.
- The quality of the product or service featured speaks for itself; only lower grade brands need to use up most available space to “pitch” the product.
With that being said, I’ve compiled 12 examples of websites that are using white space. Do you think that each one are successfully conveying a specific message about their respective brands?
Matt & Nat | Vegan accessories
Nest | Home automation
Beardbrand | Beard care products
Trader Joe’s | Specialty grocery stores
Lululemon | Yoga apparel
Nevs | Modeling agency
Xbox One | Gaming
UPPAbaby | Baby strollers
Gisele Bundchen | Model
Five Four Clothing | Men’s fashion subscription box service
Luxe Pet Hotels | Luxury pet hotels
Tiffany & Co. | Luxury jewelry and specialty retailer