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Earlier this month, we looked at the 4 things all good web designers know about white space. In my blog post, I discussed the message that white space can convey about brand positioning. Particularly, white space communicates an air of luxury and status. Viewers subconsciously reason that a web page, banner, or ad that isn’t overloaded with elements can afford not to overload those designs for two reasons:

  1. Ad space is expensive so only luxury brands can afford to include plenty of white space.
  2. The quality of the product or service featured speaks for itself; only lower grade brands need to use up most available space to “pitch” the product.

 

With that being said, I’ve compiled 12 examples of websites that are using white space. Do you think that each one are successfully conveying a specific message about their respective brands?

 

Matt & Nat  |  Vegan accessories

matt-n-nat

 

Nest  |  Home automation

nest

 

Beardbrand  |  Beard care products

beard-oil  

 

Trader Joe’s  |  Specialty grocery stores

Trader-Joes

 

Lululemon  | Yoga apparel

lululemon

 

Nevs  |  Modeling agency

nevs

 

Xbox One  |  Gaming

xbox-one

 

UPPAbaby  |  Baby strollers

uppa-baby

 

Gisele Bundchen |  Model

Gisele-Bundchen

 

Five Four Clothing  |  Men’s fashion subscription box service

fivefour

 

Luxe Pet Hotels   |  Luxury pet hotels

luxe

 

Tiffany & Co.  |  Luxury jewelry and specialty retailer

tiffany

 

 

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